Announced this morning, the program will allow members of the general public to order genuine Apple parts in order to make basic iPhone repairs at home - something Apple has long argued is too dangerous for individuals to do. That’s exactly what Apple seems to be doing with its new Self Service Repair program. As a result of today’s announcement, Green Century is withdrawing its resolution, which asked Apple to “reverse its anti repair practices” and evaluate the benefits of making parts and tools more available to consumers. “The timing is definitely no coincidence,” says Annalisa Tarizzo, an advocate with Green Century, the mutual fund company that filed the right-to-repair resolution with Apple in September.
“The timing is definitely no coincidence”Īctivist shareholders believe that it was. Wednesday is a key deadline in the fight over the resolution, with advocates poised to bring the issue to the Securities and Exchange Commission to resolve.Īpple spokesperson Nick Leahy told The Verge that the program “has been in development for well over a year,” describing it as “the next step in increasing customer access to Apple genuine parts, tools, and manuals.” Leahy declined to say whether the timing of the announcement was influenced by shareholder pressure. The announcement follows months of growing pressure from repair activists and regulators - and its timing seems deliberate, considering a shareholder resolution environmental advocates filed with the company in September asking Apple to re-evaluate its stance on independent repair.
The new policy represents a seismic shift for a company that has fought independent repair for years by restricting access to parts, manuals, and diagnostic tools, designing products that are difficult to fix, and lobbying against laws that would enshrine the right to repair.īut Apple didn’t change its policy out of the goodness of its heart.
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Wednesday morning, Apple announced that the company will soon make parts and repair manuals available to the general public, reversing years of restrictive repair policies.
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